Google Analytics 4 Integration

​

Bring Google Analytics Data to Life

Connect your Google Analytics 4 property and analyze your website and app data without leaving PlotsAlot. Create custom dashboards, identify trends, and share insights with stakeholders.

​

What You Can Do

​

Supported Metrics

​

User Metrics

• Total Users
• New Users
• Active Users (DAU, WAU, MAU)
• User Acquisition
• User Retention
• Churn Rate
• Returning Visitors

​

Engagement Metrics

• Sessions
• Session Duration
• Bounce Rate
• Pages Per Session
• Engagement Rate
• Event Count
• Event Value

​

Conversion Metrics

• Conversions
• Conversion Rate
• Goal Completions
• Revenue (if ecommerce enabled)
• Transaction Value
• Items Sold
• Funnel Completion

​

Traffic Metrics

• Page Views
• Unique Page Views
• Landing Pages
• Exit Pages
• Traffic by Source
• Traffic by Medium
• Traffic by Campaign

​

Device & Demographics

• Device Type (Mobile, Desktop, Tablet)
• Operating System
• Browser
• Country
• City
• Age (if enabled)
• Gender (if enabled)

​

Custom Dimensions

• Any custom dimensions you’ve set up
• Custom user properties
• Custom event parameters

​

Getting Started

​

Step 1: Connect Google Analytics

1. Click “Connect Analytics” in PlotsAlot
2. Select your Google Analytics 4 property
3. Authorize PlotsAlot to access your data
4. Choose date range for analysis

​

Step 2: Select Metrics

Choose which metrics you want to analyze:

• Users and sessions
• Engagement metrics
• Conversion data
• Traffic sources
• Device information

​

Step 3: Ask Questions

Use natural language to query your data:

• “What’s my traffic by source this month?”
• “Which pages have the highest bounce rate?”
• “Show me user growth over the last quarter”
• “What’s my conversion rate by device type?”

​

Step 4: Visualize Results

PlotsAlot automatically creates appropriate visualizations:

• Line charts for trends
• Bar charts for comparisons
• Pie charts for distributions
• Tables for detailed data

​

Step 5: Share Dashboard

Share your GA4 dashboard with stakeholders or embed in reports.

​

Common Dashboards

​

Executive Dashboard

Key metrics at a glance:

• Total users and growth
• Session count and duration
• Conversion rate
• Revenue (if applicable)
• Top traffic sources

​

Traffic Analysis

Understand where your traffic comes from:

• Traffic by source (Organic, Paid, Direct, Referral)
• Traffic by medium
• Campaign performance
• Trending sources

​

User Behavior

How users interact with your site:

• Top pages by views
• User flow paths
• Engagement metrics
• Time on site
• Bounce rates

​

Conversion Funnel

Track users through your conversion process:

• Step-by-step completion
• Drop-off points
• Conversion rate by source
• Revenue by funnel stage

​

Device Analysis

Performance across devices:

• Mobile vs. Desktop traffic
• Conversion rate by device
• Bounce rate by device
• Revenue by device

​

Geographic Performance

Where your best users are:

• Traffic by country
• Conversions by region
• User demographics
• Device usage by region

​

Real-World Use Cases

​

Marketing Teams

Monitor campaign performance, track ROI, and share results with stakeholders.

​

E-Commerce

Track product performance, conversion funnels, and revenue metrics.

​

Content Publishers

Analyze page performance, user engagement, and traffic sources.

​

SaaS Companies

Monitor sign-ups, user activation, and retention metrics.

​

Agencies

Create client dashboards showing website performance and results.

​

In-House Teams

Build internal dashboards for weekly/monthly performance reviews.

​

Date Range Options

​

Quick Ranges

• Last 7 days
• Last 30 days
• Last 90 days
• Last year
• Year to date
• Custom dates

​

Comparisons

• This period vs. last period
• This year vs. last year
• Quarter comparisons
• Month-over-month

​

Metrics Reference

​

Calculation Examples

Bounce Rate

Bounced Sessions / Total Sessions × 100

Conversion Rate

Total Conversions / Total Sessions × 100

Average Session Duration

Total Session Duration / Total Sessions

Pages Per Session

Total Screenviews / Total Sessions

​

Advanced Features

​

Cohort Analysis

Analyze specific user groups:

• Users from specific sources
• Users on specific devices
• New vs. returning users
• Users by acquisition date

​

Funnel Analysis

Track user progression:

• Step-by-step funnel visualization
• Drop-off analysis
• Conversion rate by step
• Device/source comparisons

​

Retention Analysis

Track user retention over time:

• Day 1, 7, 30 retention rates
• Cohort retention
• Churn metrics

​

Attribution Modeling

Understand conversion paths:

• First-click attribution
• Last-click attribution
• Linear attribution
• Time decay

​

Security & Privacy

​

Data Protection

• OAuth Authentication: Secure Google login
• Encrypted Connection: HTTPS for all data
• No Data Storage: GA4 data processed on-demand
• Audit Logging: Track all data access

​

Privacy Compliance

• GDPR Compliant: Full compliance with regulations
• No PII Exposure: Personally identifiable data handled securely
• Data Minimization: Only access needed metrics
• Retention Policies: Data not retained longer than necessary

​

Limitations & Considerations

• Data Availability: GA4 data available after 24-48 hours
• Sample Size: Large accounts may use data sampling
• Custom Dimensions: Must be tracked in GA4 first
• Historical Data: Only data from GA4 implementation forward
• Query Limits: Some very large date ranges may be sampled

​

Troubleshooting

​

Connection Issues

• Verify you’re logged into correct Google account
• Check that the GA4 property has data
• Ensure the user has appropriate GA4 permissions
• Try disconnecting and reconnecting

​

Missing Metrics

• Confirm metric is enabled in GA4
• Check that data exists in date range
• Verify metric tracking is working
• Custom dimensions must be configured in GA4

​

Slow Performance

• Reduce date range
• Focus on specific metrics
• Use sampling for very large datasets
• Try different time periods

​

FAQ